
M:WISE
AI based B2B SaaS product that creates an autonomous value based response for automotive warranty management
My Role Head of UX
Problem Identification
The existing M:WISE product lacked user experience, severely impacting the performance of assessors. The app contained excessive, irrelevant content and form fields, with no prior UX audits conducted. Our goal was to design a more intuitive and user-centric application that streamlined processes and improved efficiency.
Solution Development
Research
Conducted individual onsite interviews with assessors to understand their pain points and identified the need for a human-centered design approach. With key takeaways - Intuitive user experience, Team collaboration, One click ‘Pay’, Dashboard view based on role, Analytics.
Collaborative Design and Systems Thinking
Encouraged team collaboration to understand the broader system, define problems, generate creative solutions, and align ideas effectively. Ensured a holistic view of AI technology and its system-wide impact.

User Personas
Developed clear, human-centered personas to guide design decisions and improve user experience.

Branding
Creating a uniqe and modern branding that conveyed data intellegnece and innovation

Flows, Wireframs, Design System
Created unique flows for different team roles, reducing cognitive overload and keeping content relevant to user needs.

Designs
SaaS Web App
By defining user roles and creating a gamified user centric experience, assessors are presented with unique dashboards. Weighted content interactions and performance analytics enables the user realtime performance and aids in Machine Learning.
Mobile App
allows assessors to use the gamified features and analytics to interact with teammates, set personal goals, get mentoring and of course use their points earned!

Outcome
Testing and Feedback
The prototype showed significant improvements
Implemented content audits with weighted interactions, gamification to reward users, internal chats for collaboration, and analytics for mentoring.
Business Impact
Achieved $12m in new contracts with Rolls-Royce, Ford, and Volkswagen
Secured $50m in new investment from Bain Capital.