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Moneysupermarket

Winning Pitch and Responsive Web Design

My Role - Design Director



Overview


As the Design Director for MoneySuperMarket, I led the development of a responsive web design using the SaaS product MyInvestis and a custom CMS. Our goal was to create a bold and engaging narrative through the strategic use of case studies, B2C content, and video integration.



Problem Identification


MoneySuperMarket required a responsive website that could effectively communicate its value propositions and success stories. The challenge was to present content in a compelling and engaging manner, making use of various media formats to enhance user engagement and storytelling.



Solution Development - Winning the Pitch


We secured the pitch by emphasizing our narrative-driven approach. Our proposal highlighted the use of bold storytelling techniques, integrating case studies, B2C content, and videos to effectively communicate MoneySuperMarket's brand and successes.



Responsive Web Design


Bold Narrative - Developed a strong, story-driven framework to present MoneySuperMarket's achievements and offerings.

Case Studies - Incorporated detailed case studies to provide real-world examples of success, showcasing the impact of MoneySuperMarket's services.

B2C Content - Created engaging B2C content that resonated with the target audience, highlighting key benefits and features.

Video Integration - Utilized videos to enhance storytelling, making the content more dynamic and engaging.



User Experience


Intuitive Navigation - Ensured the UX was straightforward and user-friendly, allowing users to easily access the information they need.

Engaging Content - Focused on creating content that was not only informative but also compelling and visually appealing.

Interactive Elements - Added interactive elements to maintain user interest and encourage deeper engagement with the content.



Collaboration and Implementation


We worked closely with MoneySuperMarket's team throughout the design and development process, ensuring alignment with their vision and objectives. Regular feedback and iterative improvements were key to refining the final product.



Outcome


Successful Launch - The responsive website was launched successfully, receiving positive feedback for its engaging design and functionality.

Increased User Engagement - Users reported higher engagement levels, particularly with the case studies and video content.

Effective Storytelling - The bold narrative approach effectively communicated MoneySuperMarket's value propositions, enhancing brand perception.



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