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My Moshi Day

Helping parents and children create healthy routines throughout their day

My Role - Head of Product Design



Opportunity Identification


Our data revealed that over 80% of Moshi's content plays occurred at night, focusing primarily on sleep. Despite this success, we identified an opportunity to enhance children's daily routines by offering more than just sleep content. We introduced learning meditation, breathing exercises, and emotional regulation throughout the day to help parents and children build healthy routines.




Solution Development


User Personas


From our extensive research we created user personas for parents, teachers, caretakers and children(4-12)


Feature Canvas



Content Strategy


Develop a personalized daily content framework, presenting 16 pieces of content tailored to the child's age and interests at each time of day - morning, afternoon, evening and night.




Design Development


I led the design process, from concept and ideation to high fidelity designs, user flows, wireframes, and prototypes. Collaborating with illustrators and animators to create vector based character animations using Lottie.



Wireframes


Lottie Animations

Designs


With My Moshi Day, 16 pieces of personalized content are presented to your child every day at the right time, according to their age. It’s important for us to provide a personalized experience and offer tracks appropriate to your child’s age and interests at that particular time of day. We care about you and your experience, so we want to tailor our services to meet your needs.


Onboarding

My Moshi Day



Cross-Functional Collaboration


I managed - design, illustration, animation collaborating closely with engineering teams to ensure a cohesive hand off and development process.



Outcome


  • Achieved a 13% increase in daytime content usage.

  • Saw a 22% increase in time spent in the top area of the app's home screen which led to a broader engagement of content types.

  • Positive feedback from users highlighted the app's friendly and engaging nature, helping children discover new content as a child led experience.


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